Olivia Dunne Net Worth 2024: From Beach-Nastic Videos To Big Bucks (2024)

College gymnast Olivia Dunne ("Livvy") broke the tradition of anonymity in collegiate athletics. She used social media and NIL rules, in contrast to other athletes, to become a social media sensation and successful businesswoman. Her rise to online celebrity was sparked by her inventive "beach-nastics" movies made during the outbreak. NIL permits athletes to make money off of their image, so Dunne uses her profile for side projects and endorsem*nts and has built a sizable net worth largely from social media rather than gymnastics.

Dunne is currently celebrating a major victory after playing a key role in helping LSU (Louisiana State University, her team) secure their first National Championship in April 2024. Dunne, a social media star as well as a champion gymnast, took to TikTok to call it the "Best day of my life. Her boyfriend, baseball prospect Paul Skenes, couldn't contain his excitement either, as he shared a photo from the LSU victory celebrations on his Instagram Stories, showing his support for his champion girlfriend.

Olivia Dunne has an estimated net worth of $2.3 million

Dunne's remarkable wealth, which probably exceeds the $2.3 million projected from 2022 profits, demonstrates the astuteness of her social media approach and her capacity to take advantage of the brand-new NIL environment. Athletes and wannabe influencers may learn from this phenomenal climb how to leverage effective online branding to seize substantial revenue opportunities in the rapidly changing digital landscape.

Dunne isn't afraid to flaunt her accomplishments on social media. The gymnast-influencer revealed that she earns seven figures a year, a substantial amount that is closely related to her tactical use of social media sites like TikTok. Dunne recognizes the special chance that the NIL regulations provide college athletes to capitalize on their reputation and notoriety. Her ability to make money off of her social media following has catapulted her into an elite financial sector that is seldom accessible to collegiate athletes.

Social media fortune

LSU gymnast Olivia Dunne (Livvy) became a social media star through casual posting. The introduction of NIL rules allowed her to turn this hobby into a major source of income. Though the exact figures are unclear, Dunne confirms earning "seven figures" annually, with rumors suggesting over $30,000 per social media post. Experts hail her as the most marketable college athlete due to her massive following. With a net worth exceeding $6 million, Dunne exemplifies the financial power of NIL and strategic social media use.

Dunne altered the expectations placed on collegiate athletes. She, unlike others, chose to use social media instead of traditional celebrity to become an entrepreneur and social media star. Her ascent started during the epidemic with imaginative "beach-nastics" films. Dunne took advantage of the recent NIL regulations that let athletes to make money off of their image by using her enormous social media following (7.4 million+) to get sponsorship deals and side gigs. With estimations topping $6 million, her smart online branding made her a multimillionaire, demonstrating the economic potential of social media and NIL in the current digital era.

Path to fame

Dunne did not follow the conventional high school athletics path to prominence. She began training in gymnastics at an early age (three years old), although her high school education was not the usual one. Her mother started homeschooling her when she was 14 years old because of her great emphasis on gymnastics. It's interesting to note that she continued to support and even co-manage the gymnastics team at her neighborhood high school, even though she wasn't a regular student.

Dunne's rise to fame bypassed the traditional route for collegiate athletes. Even while she showed talent -- by the age of eleven, she was competing nationally in gymnastics -- she saw a business potential outside of the competitive scene. Leveraging the growth of TikTok in 2020, she deftly changed her focus from promoting her athletic abilities to developing a more comprehensive influencer brand. This change not only won her a sizable 7.4 million social media followers, but it also put her in a prime position to profit from the introduction of NIL (Name, Image, and Likeness) regulations. Dunne's accomplishments demonstrate the value of strategic thinking in the modern digital era. She overcame the constraints of her sport and became a strong brand by using a well-liked platform and changing her content.

Olivia Dunne Net Worth 2024: From Beach-Nastic Videos To Big Bucks (2024)


Olivia Dunne Net Worth 2024: From Beach-Nastic Videos To Big Bucks? ›

Olivia Dunne has an estimated net worth of $2.3 million

How much does Olivia make off TikTok? ›

Olivia Dunne's Sources Of Income

On TikTok, the creator could potentially earn upwards of an estimated $10k per post, excluding brand-sponsored deals.

How many followers does Livvy Dunne have? ›

Olivia Paige "Livvy" Dunne (born October 1, 2002) is an American artistic gymnast and social media celebrity. A former USA national team member and a current member of the LSU Tigers women's gymnastics team, Dunne has a social media following of over 10 million.

Is Olivia Dunne a good gymnast? ›

In terms of national rankings, Dunne consistently places among the top gymnasts in the country on the uneven bars. Her exceptional technique, execution, and difficulty level in this apparatus have garnered attention and admiration from both fans and experts alike.

What has Olivia Dunne won? ›

  • 2020 Nastia Liukin Cup, Milwaukee, Wis. -
  • 2018 U.S. Gymnastics Championships, Boston, Mass. -
  • 2018 GK U.S. Classic, Columbus, Ohio -
  • 2017 P&G Championships, Anaheim, Calif. ...
  • 2017 U.S. Classic, Chicago, Ill. ...
  • 2016 P&G Championships, St. ...
  • 2016 Secret U.S. Classic, Hartford, Conn. ...
  • 2015 P&G Championships, Indianapolis, Ind.

How does Olivia Dunne get paid? ›

Dunne's income is primarily from NIL deals with fashion brands like American Eagle, Forever 21 and Vuori. “Fashion has always been a huge passion of mine,” Dunne, who signed with the WME Sports agency, told Forbes. “Before college, my coach and I would design my own custom leotards for all my major competitions.

Will Olivia Dunne make the Olympics? ›

During an interview, Olivia revealed that chasing the Olympic dream was no longer part of her plans. Back in 2021, Olivia opened up on the "BFFs: Dave Portnoy, Josh Richards, and Bri Chickenfry" podcast about an injury that forced her to make the heart-wrenching decision to abandon her Olympic aspirations.

Where does Olivia Dunne go to college? ›

Olivia Dunne says 'tears filled my eyes' as LSU won NCAA women's gymnastics championship. Dunne is part of a Louisiana State University gymnastics team that made history with its first national championship.

Is Livvy Dunne on the LSU gymnastics team? ›

The 21-year-old Dunne, who recently finished her senior year at LSU, is a member of the Lady Tigers women's gymnastics team that made history when they brought the first NCAA Championship to the program in April.

Where did Simone Biles go to college? ›

Olympic legend Simone Biles is the proud owner of a business administration degree from the University of the People. In her younger years, the gymnast had studied at Benfer Elementary School in Harris County.

How much has Olivia Dunne made from NIL? ›

On3.com estimates her value as a brand at $3.5 million. In July, Dunne told the Full Send podcast that the most she had been paid as part of an NIL deal was $500,000. Now she's passing that value to her teammates.

Who is Olivia Dunne friend? ›

Dunne's connection to fellow gymnast and best friend Elena Arenas. This surprising union highlights the value of friendship and the wealth of opportunities that athletes have in the digital era.

Is Livvy Dunne in the national championship? ›

Dunne didn't take part in the national championship, although she's performed in most of LSU's meets along the way.

How much does Olivia earn from OnlyFans? ›

“I made about half a million between May and September, mind you I haven't been taxed yet,” she added. It's not the first time Olivia has dished on her OnlyFans earning, in 2022 she spoke to So Dramatic about the success of her page.

How much money does Olivia Rodrigo make? ›

Reportedly, Olivia Rodrigo has an estimated net worth of $16 million as of 2024 and has proven herself to be more than just a one-hit-wonder, showcasing a blend of talent, entrepreneurial spirit, and philanthropy.

How much does TikTok pay per TikTok? ›

In terms of compensation, TikTok's Creator Fund program offers an estimated payout of $0.02 to $0.04 per 1,000 views for content creators. To put this into perspective, a creator with 1,000,000 views would only receive a payout between $20 and $40.

Who is Olivia Dunne sponsored by? ›

The 21-year-old, who has racked up 13.2 million followers on social media and became the WME Sports agency's first NIL athlete, already has partnerships with active wear company Vuori and energy drink Accelerator Active Energy, as well as fashion brands Forever 21 and American Eagle, among others.

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